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"Transforming fashion design: An AI-driven platform empowering manufacturers to create trend-savvy shoes, bags, and apparel by leveraging runway-inspired insights."
Role
Creative Technologist
Visual Designer
Platform
Responsive Web
Timeframe
4 months
Team
Ai Business Design Team
OVERVIEW
Background
Code Meets Couture: Redefining the Fashion Homepage
I worked as a creative technologist to revamp the homepage for AliExpress's AI-powered fashion design platform after noticing that product sales were lacking. I conducted user research to understand the issues better and then applied my coding and animation skills to create an engaging storytelling experience. This new homepage became the primary marketing tool, driving client subscriptions with immersive visual narratives and dynamic interactions.
Who am I: The Bridge Between Design and Code
Serving as the connective thread between the design and front-end teams, my role focused on crafting engaging interactive animations and translating them into functional code. Using tools like Framer.io and frameworks such as React.js and Three.js, I developed prototypes that captured the team's creative vision and collaborated closely with developers to ensure seamless implementation in the final product.
Gamify Experience
Based on user behavior research, we recognized the need for interactive experiences to boost engagement and familiarize users with AI tools. To address this, we included gamified interactions, such as challenges and rewards, making learning both engaging and memorable. Users can explore the AI's functionalities through playful animations, enhancing their experience. I also used JavaScript and frameworks like React.js and Three.js to implement these effects for a dynamic user experience.
Programming and Animation Software
Process Allows Show Public
User Behavior Analysis
When sales for the platform remained underwhelming, my mentor encouraged me to connect directly with real-market clients to understand their challenges and needs better. This hands-on approach revealed a crucial insight: many clients were skeptical about the platform’s AI capabilities. They doubted its accuracy, usability, and relevance to their design workflow.
17/20
expressed confusion about how the AI features work and their potential applications in their workflow.
15/20
were concerned about the system being too complex to operate without a steep learning curve.
16/20
highlighted the absence of a simple, step-by-step tutorial as a major barrier to adoption.
19/20
worried about the accuracy of the AI-generated designs, questioning its ability to meet industry standards or their specific needs.
8/20
found the pricing to be a deterrent, especially without a clear demonstration of ROI (Return on Investment).
Storytelling as design solution
Explain every feature by animation
To enhance user engagement and clearly communicate each AI feature, I developed interactive animations that explain functionality through hover and click interactions. These animations are designed to demystify complex AI capabilities by breaking them into visually engaging, intuitive segments.
User Testing Result
To see some of the software I designed for, here are links to platform for Desktop. Stay tuned for more!
+$20k
Product Sales Growth
+8k
MAU Growth
+50%
Customer Satisfaction
After launched 1 month
